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Branding

Chowkat

Chowkat is a brand from Bangalore (India). A brand that deals with handicraft & artwork materials like door hangings, rangoli to name a few. The style of this brand dominantly relates to Rajasthani culture hence we crafted the name Chowkat (Hindi word) which means Door Frame. As most of the products by the brand would be used at the entrance of homes or on the main door, the name Chowkat immediately hit the chord. The logo on the other hand has a rich feel to it. The logo element, squirrel - is often found running around in front of homes, thus the ideal insignia for the logo.

The brand name & the name has been widely loved by the consumers as equally as their products.

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Client

WinCraft Studios

Year

2017

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